The most productive people tend to be those who collaborate within a healthy organizational culture. They gain an advantage from working together and enjoy a multiplier effect for their work. To REACH such synergy in a culture, organizational leaders must cultivate an environment in which:
Together, these characteristics promote what leadership experts refer to as a REACH Culture.
While a number of factors contribute in shaping a REACH Culture, at least four characteristics are essential:
The Who: Leaders offer support for team members, creating a warm and inviting environment where all feel included and appreciated (as seen in the Counselling style).
The Why: Leaders inspire team members to work together toward a compelling vision that is worthy of their best efforts (as seen in the Coaching style).
The What: Leaders direct team members with clear expectations, promoting confidence through times of change and uncertainty (as seen in the Driving style).
The How: Leaders consult with team members to ensure they are equipped with the structure and resources needed for an efficient workflow (as seen in the Advising style).
When leaders demonstrate their RQ and intentionally promote REACH characteristics within their team or department, the organization can enjoy a competitive edge - often referred to as a 'collaborative advantage' or a 'productive people advantage'. The REACH Culture Survey reveals the extent to which such characteristics are promoted based on the observations of internal stakeholders (including both team members and their leaders).
Participants are asked to rate the presence of each cultural characteristic, based on the extent to which leaders cultivate specific REACH characteristics (these are evaluated individually as skills or competencies within the REACH Profile and REACH 360 surveys). Each characteristic is rated on a 5-point scale and supported by optional comments, offering a simple and practical assessment of RQ at the team and/or organizational level.
In addition to the REACH characteristics, participants are surveyed regarding their outlook for the work of the organization, including:
Through targeted training, development and coaching, any team or organization can cultivate a REACH Culture.
Gaining Collaborate Advantage with REACH Culture
Direct from the 2019 REACH learning event (HR GROW), Professor Doug Waldo, SPHR, SHRM-SCP, CFLDP, Discoverer of Reach Quotient explains how to gain the collaborative advantage with REACH Culture.
REACH Culture is the first survey of its kind to integrate both style-based and skill-based elements of organizational engagement into a single platform. Uniquely positioned within the REACH Ecosystem, REACH Culture brings clarity to the topic of employee engagement by sharing a common language with REACH Profiles and REACH 360. Such integration promotes more consistent measurement and quicker results, while eliminating the noise of 'too many moving parts' in traditional surveys. Supported by such clarity, leaders can focus on measuring and growing RQ, while recognizing the performance gains that follow.